GIVEN THE DISCUSSION OF THE STRATEGIES IN CHAPTER 5 (including the other approaches in the internal env), recommend a STRATEGY on each of the ff situation, JUSTIFY your recommended strategy and suggest a specific course of action and a complementing IT strategy as necessary (The IT strategy can also serve as a recommended course of action). Enumerate at least 2 courses of action for each situation. (Nos. 1&2 will have 10pts each. No.3 will have 20pts.) Place your answers on a yellow paper. Include your names and section.
1. Kopyatrade used to be the leading photocopying center. But presently it ranks last compared of its competitors because of poor, malfunctioning, old copier equipment; poor customer services of the staff and limited number of services. These reasons also resulted to poor quality of copied paper outputs. The only advantage they have in the moment will be the good locations, strategically located near the schools and other major offices.
2. Kapatid’s Coffee is a popular coffee shop in Cebu and the other parts of eastern Visayas. They source various local coffee from the northern and southern Luzon, southern Mindanao and from easter Visayas. KC is a 100% Filipino-owned company aimed to promote and sell local Filipino coffee and also aims to help the local farmers.
Together with coffee, they also serve pastries (like cheesecake, chocolate cake, cookies) that are offered by their international competitors.
KC has decided to explore the Metro Manila market as another potential market that can offer higher exposure of the local coffee brands and create a brand name among foreign tourists and local buyers. How can you help KC.
3. Splashy Corporation is another Filipino-owned corporation. It is already in the top 50 corporations in the Phils. Surprsingly, Splashy is one local product that can compete head to head with international brands such as Unilever and Procter and Gamble as far as beauty products (soap, cologne, lotion, body scrubs etc) are concerned. They have a wide range of products. Their hair products have lower prices and make use of more organic materials compared to Revlon or Wella products. Splashy is also the pioneer and the number seller of papaya soap known to be a whitening soap. Here are the situations faced by Splashy.
a. With the advent of gluthatione/metathione, this has been a threat to their papaya soap. Buyers of the papaya soap are now converting to met soaps.
b. Splashy wanted to enter the Southeast asian region market. Here they will compete with countries like Thailand, Singapore, Malaysia manufacturers. Recommend a strategy and actions that the company can undertake to succeed.
c. Splashy presently has some backend MISs for their operations but they don’t have any web presence. What automation development approach can you recommend, what systems can be done and at what timetable?
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