A growing business will have some basic responsibilities. First is economic. The famous Milton Friedman in the past advocates that "the business's ultimate goal is economic" which is very reasonable. The business likewise has its legal, ethical and social responsibilities.
Let's take the case of the TV show Game Ka Na Ba of ABS-CBN which started in 2004. The show randomly chooses its participants from a pool of people texting their personal info. The home viewers also have a chance to win during the show through texting. A text commonly costs P10 pesos. P2 pesos goes to the telco company like Globe or Smart. If there are 50,000 texters, the show has automatically P500,000 or P1M if there are 100,000 texters in one scenario.
As a business, it's economically viable having a pool of advertisers and revenues from the text or SMS messages. As a TV show of ABS-CBN we can assume it's legally registered and pays its taxes. How does the show perform social responsibilities?
In the show, the best player gets to answer sequences of questions with given clues. The contest progresses like a pyramid, the contestant gets to be challenged by a higher monetary prize if he gets to answer the question correctly. If he is unable to answer the question correctly, he might lose all her/his winnings. The biggest prize is P1M pesos. The contestant has the option to settle for a smaller prize like P350,000 or P500,000 wherein she or he could avail a showcase package (can be in a form of livelihood like a tricycle or sari-sari store) that can be shared with a friend or family member or somebody in need of charity.
This showcase may be considered as a form of social responsibility wherein the business is able to return a service back to society. It's like helping your community while you are earning. But a business may also use this charity or social responsibility as a tax exemption. So the more a business exercises CSR, the less tax it pays. Or a business may use this as a form of free advertising. While the business gets tax exemption, it gets promoted thru the charity service.
And the other conflict here is the ethical issue. As the show earns, encouraging millions of viewers to participate in texting or sending SMS to join the contest--isn't it unethical? The show has propagated that joining contests thru SMS, spending P10 per chance or entry is acceptable and it's a norm. You'll have a chance of winning. Doesn't it follow the same principle of gambling? Doesn't it promote a practice, an attitude of spending for a chance to win? Doesn't it promote dependency on the show, giving false hope to the viewers because in reality, the more texters there are, the higher slim chance of winning. Doesn't it promote an attitude of passive acceptance of the show? This means that the audience would care less on how the emcee is intimidating the contestant or if the answer to the question is really correct because the audience concern is whether she or he is going to win for that night. Is this being ethical? Is this the kind of social responsibility that the show or the broadcast station should give back to the society?
Ethical and social responsibility is not only measured by the amount of assistance or service given to those deprived in the society (physically, mentally or financially). It is not an easy, well-understood thing. Being ethical is keeping, holding to some moral principles shared by all the stakeholders of the business. And more than the financial support, CSR is educating the society, promoting a lifelong healthy society.
18 comments:
I personally doubt the sincerity of television networks with regards to this issue. We know for a fact that they have affable image to protect. But that's entirely just besides the point,I also do know that television being the prevailing medium that is imposes an immense sense of influence especially on the rather marginalized sector of our society. In short, we cannot blame them if they capitalize on the fact that there is a huge fraction of our population that would really leave their lucks on this game show. It is disheartening in some sense but this is a glaring reality we have to deal with.
I strongly believe that every organization must give a great attention and a great importance in balancing their economic, legal, ethical, and social responsibilities. Organizations must always consider how vital human-related responsibilities are, giving emphasis on the vital roles of the people in supporting these businesses.
In addition with the indirect "gambling scheme" created in certain game shows, it somehow stirs up their hunger for giving into one of the so-called "opportunities" to solve their financial problems. Okay, let's say that they use their "brains" and all that to join that game and hopefully, to be the last man standing. However, it shows how other jobs could not be that sufficient for them to provide for their families, and even extended families. It shows how people would do anything just to grab that "opportunity".
Do these type of organizations really want to help people? Yes, they do. However, having so much concern with their own economic growth and stability, they indirectly destroy the social and ethical responsibilities they have to take into consideration.
-Pearl Ng. ORGMAN. BSCS-IST
To Criscel and pearl,
Good insights!
This situation also shows the inadequacy of the government to provide better opportunities to our fellowmen. If the government is able to provide well, our fellowmen need not go elsewhere outside the country to work or spend their last P10 just to try their luck in a game show..
aljan ciruela:
everything about wowowee and willy in my opinion is a big front or act. Even when he was crying about the tragedy he seemed plastic to me.Willy keeps on saying: "para sainyo po lahat ito" where in he is refering 2 the pipol or the massess. Like other shows, thru texts and sponsors, they earn so much and give back to only a lucky few people. sincerity in this show is a big act for me and yet most people bought it. good acting job.. 10/15Php per text might seem small when they promote it but more than a million/ thousand people are in it. ang laking raket..
I honestly doubt the intentions of the television networks despite them offering livelihood packages and the like. I think that they are just using the things that the government has imposed in the taxes and the exemptions available in order to gain more. And they're not really doing it to pay their dues and to help the less fortunate. Rather to make them look good and be able to exploit the poor people who relies on this show to get instant money. And using all these things together for their own benefit and not really to uphold their ethical and social responsibilities. I think they're more focused on upholding their economic responsibilities, feel obliged to do their legal responsibilities and using their ethical and social responsibilties for their own benefit.
Victor Rodriguez
BSCS IST
dagdag lang, i think social and ethical responsibilities can easily be used as a mask for a business atlerior motives. Like they use it really for their own benefit rather than for its true purpose of helping others. That's why i agree that social and ethical responsibilities are things/terms that are not easily understood because they aren't really facts that can be easily memorized rather they are more vague than that. focusing more on the implications of your actions in terms of principles and morals rather than focusing merely on the action itself.
-Victor Rodriguez
BSCS IST
These shows are just providing false hope for the people, People rather than find a job , would just try their luck on the said shows , for them to get out of poverty. Another thing regarding the text statistics, there is no transparency regarding the actual figures so we cant determine if it is true,
Adrian Lim
ORGMGMT s18
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